UX and UI design for littleseed, a cooking oil company based in Yorkshire, England.
The main objective for the website was to promote the brand message that littleseed oil is an easy to use everyday alternative to olive oil.
When users land on the site, there are some key things they need to know about the product. These are; what it is, how it is made, how to use it and where to buy it. These things should be easily accessible from the homepage.
The client also wanted to include recipe pages which could be regularly updated and a children’s section for fun and education.
User personas were created and surveys carried out to establish the key features and MVP of the product. Card sorts were conducted to establish the sitemap and layout of the website.
Paper sketches and wireframe prototypes were used for user testing before before converting into high fidelity prototypes.
The user surveys established that most user would be accessing the website via mobile. Therefore it was important to have a clean, easy to use mobile interface.